A custom fashion illustration starts with a clear brief. The more useful details you share, the easier it is for an illustrator to understand your vision and create artwork that fits its purpose. You don’t need a polished creative document: a few reference images, notes about the outfit, and a description of how you’ll use the final piece can provide a strong foundation. Here’s what to include when you request a commission.
Describe the pose and composition
Explain how you want the figure positioned. You might request a walking pose, a relaxed stance, a seated figure, or a close-up focused on the garment. Mention the direction the figure should face and whether you want the full body, a three-quarter view, or a portrait. If the hands, shoes, or accessories matter, call them out so they receive appropriate attention.
Share references that communicate the mood or composition, such as a pose photo, a rough sketch, or a sample illustration. Clarify what you want the illustrator to take from each reference. For example, one image might show the stance while another suggests the framing. References guide the work; they don’t need to dictate every detail.
Provide outfit details
Describe the garment’s shape, fabric, color, and notable features. Include details such as sleeve length, neckline, hem, pattern, layering, and how the clothing should fit. If the illustration is based on a real design, send clear photos or a technical drawing when available. Point out construction details that must remain accurate, especially if the artwork will support a product launch or design presentation.
List accessories, hairstyle, makeup, and footwear if they are part of the concept. You can also note the atmosphere you want, such as polished, playful, dramatic, or minimal. If some elements are flexible, say so. Separating must-have features from optional ideas helps the illustrator make creative choices without losing the essentials.
Set the style and intended use
Share visual references for the illustration style, such as loose watercolor, clean linework, bold color, or a more realistic finish. Describe what appeals to you in each example rather than asking for an exact copy. If you already have brand colors, typography, or a visual identity, include them when they should influence the artwork.
Explain where and how you plan to use the finished illustration. A personal gift, invitation, website, social post, packaging, and advertisement can call for different dimensions, resolution, and usage permissions. Ask about commercial use before commissioning if the image will promote a business or product. Confirm whether you need exclusive rights, and whether credit or other terms apply.
Confirm deliverables and timing
State the final format you need, such as a print-ready file, a web-friendly image, or a physical original. If you know the dimensions, background color, orientation, or file type required by a printer or platform, include those specifications. When you’re unsure, describe where the artwork will appear and ask the illustrator to recommend suitable settings.
Share your target deadline and any dates that affect it, such as a mailing or launch date. Ask what the process includes: concept approval, revision rounds, final delivery, and any extra charges for changes or additional formats. Before work begins, confirm the agreed scope in writing so both sides understand the artwork, schedule, and deliverables.
A thoughtful brief gives your illustrator a clear starting point and helps prevent avoidable revisions. Gather your references, describe the outfit and pose, and explain the final artwork’s format and use before requesting a commission. Marea Illustration works with clients in Miami and beyond; share your project details to discuss the next step.